Yieldbot (yldbt.com)
“Cookieless Cross-Device Keyword Targeting” – Source
Ethical design violations
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tracker
Monetises you.
Block rule
Block domain yldbt.com
yldbt.com
Prevalence
High: found on 1.2% of surveyed sites (85 instances observed).
Notes
- “Yieldbot data stream is cookieless, real-time, first-party and closed loop. Seeing over 1 billion consumer site-sessions a month on the world’s top publishers, Yieldbot activates and optimizes first party data at a scale not seen outside Google and Facebook.” Source
- “At all stages of their journey, consumers trust the content of premium media companies to aide in their decision-making processes.” Source
- “To determine the intent of web surfers, Yieldbot tracks their click streams, building a profile based on the pages they visit and which channel they enter websites through.” Source
- “Mendez says a ‘user session’ begins when a person arrives on a publishers’ Web site and ends when they leave. The company’s ad server uses ‘intent-based marketing,’ which relies on the ‘real-time consumer mindset as the targeting parameter,‘ explained Mendez. Rather than using past browsing behavior, which relies on cookies, Yieldbot tracks consumer clicks and keyword searches within individual sessions to determine intent and call ads accordingly.” Source
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.